The vodka was born in Russia in 1533. Novgorod Chronicle mentions that it was
used as a medicine and our ancestors called it - ". Health Fire" a
few hundred years to develop, refine, accumulated techniques and recipes for
this stuff, Parra Russia abroad.
Technology of production of vodka is as follows:
Step 1 - Preparation of water
Even the purest natural water have to go through a special treatment: sedimentation,
aeration, filtration through quartz sand. For this purpose, modern organizations
have been set up columns of sand and carbon, membrane and cartridge filters. Water
passing ultraviolet purification and molecular. Special use setting amendment of
salt water. It should be colorless, completely transparent, with a minimum content
of salts. Raw water and distilled. That's why the real Russian vodka has a
special unique soft, unique flavor and crystal clarity.
Step 2 - selection and alcohol treatment
Distilleries generally use three types of ethyl alcohol fix, "Cleaning high",
and "Lux" "Extra". Many manufacturers make alcohol and vodka
in their manufacture, using technology "Old World" classic. The main
raw materials were always cereals - rye malt and rye. From the middle of the
XIX century began to be used, and wheat. Perhaps adding a small amount of barley,
oats, millet, corn, buckwheat, peas. Some plants buy alcohol distillery. The
quality of the product purchased, in this case, is strictly controlled by special
Step 3 - Preparation of water-alcohol mixtures
The production of such a mixture is called screening. Depending on the desired content
of ethyl alcohol in vodka, preparing emergency power changes. Water and alcohol
served in closed tanks sorting and stirred by stirrer. At this stage we do, and
a few other ingredients, according to the wording of the drinks.
Step 4 - Filter Category
As a filter is almost always used quartz sand. The process takes place under
the pressure of the fluid column: Sorting is fed by gravity from a tank header filter.
Tank located above the filter. With the increase in the filtered fluid also increases
the height of the sediment layer filter material. As a change in the height of
this layer, the resistance increases, and the filtration speed is decreased. Therefore,
the filter surface must be cleaned from time to time of precipitation.
Activated carbon treatment - Step 5
This is one of the most important steps associated pollutants - esters and aldehydes,
which are formed organoleptic characteristics of vodka. After the vodka is
filtered again, perhaps several times to remove the smallest particles of coal and
clear product is completely transparent, crystal.
Step 6 - "Rest"
This is the last step before casting of the finished product. By the standards of
assimilation should be continued for 2 days. But many experts argue that the time
is not enough. Therefore, in some cases, water-alcohol mixture "rest"
for about 7 days. This allows time to reach maximum interaction of all
components of the drink. Experts believe that at this stage water-alcohol mixture
becomes vodka cohesive, smooth.
Step 7 - bottling the finished product
Ready poured vodka automatic lines. At pour all the bottles are controlled. Each
bottle is washed before pouring the vodka. This process allows to maintain the
desired strength of the drink bottle and clean the inside. The next step - the
finished product is sealed bottles and cap.
A standard set of industrial production of vodka - it. However, each
manufacturer has their technology secrets, especially methods of purification and
filtration drink. Production of vodka - a process very versatile and complex. That,
every detail is important, because for true connoisseurs of high quality vodka always
one place. To prepare this drink needs a famous Russian: alcohol, water, literacy,
professional screening, and most importantly - the soul of Technology.
Vodka with the a new
unique and exclusive brand based on one of Salvador Dali's most famous artworks
known as “El triomf i el rodoli de la Gala i en Dali" .
SALVADOR BRAND is seeking Licensees for Salvador Dali's famous art works, "El Triomf I el Rodoli de la Gala I en Dali", created by the Spanish artist in 1961.
The License includes manufacturing and distribution rights, 43 drawings by Salvador Dali as well as images from Dali's opera ETRE DIEU.The License is available for a single country or multiple territories. All products and services are open for licensing.
Going on the Internet market perfumes, we were very surprised a huge number of online shops offering any "original" perfume "to 140 UAH. Per liter," or selling "perfumes" that was released on license, arguing that the differences are minimal with the original flavors .
So, let's investigate.
Luxurious genuine perfumes (the "original") - it is a genuine production of the leading global brands, which is produced by the original formula in the factories owned by big perfume houses in compliance with all standards of quality and concentration. The composition of the original perfumes contain only natural ingredients, respectively, this perfume has a high persistent scent, the same all over the world. That it is sold in Duty Free. It is working with her official distributors.
What is a licensed fragrances ("License") - an imitation of the original perfume, which does not produce in the country to which the perfume house (most frequent production of Turkey and the UAE).
"license" has a good resemblance (package, name, bar code) and almost identical to the original perfume fragrance. The key word in this case, "almost." You can visually exactly replicate the original prototype perfume, but differ dramatically the quality, flavor and stability.
Now let's think logically.
We are hard to imagine even a very rich Arabic-Chinese-Turkish businessman, who comes to the famous perfume house with the statement: " Give me your "license", an exact formula for flavor and package design, and I'll publish and sell your products much cheaper and I will get rich on this. " Of course any self-respecting perfume manufacturer replied: " Yes, of course, take it, please " .
Just think what should happen with the manufacturer of the wild attack of altruism, so that while he continues to share advertising and other costs for promotion brand, someone else got a clean profit by selling flavor without the headaches under the guise of a beautiful word "license" .
If you stop for a moment and think about it, the only logical inference is a conclusion that NO "LICENSE" None of the known world producers would never give ANYONE AND DO NOT sell.
If you buy once "license", if you pay attention to the inscription on the box: where manufactured goods? That's right, made in France , made in Spain , etc. If we follow this logic, then all bottled Coca-Cola, produced in Ukraine, will be written in USA made . Although any official manufacturer of the goods will write the country of manufacture and will not hide the fact that the product was released on license. Have you seen the inscription on the "license" perfumes " made in UAE "? The question is rhetorical.
And now more about what is behind the phrase "licensed perfumes."
Firstly, the production of perfume - it is an expensive, high-tech process. In the manufacture of counterfeits can at best use the same ingredients as the original perfume, but are mainly used synthetic ingredients, which is much cheaper than natural ones. Synthetic compounds have the same degree of volatility, so there is no disclosure of such a wealth of fragrance on the skin as if it consisted of natural extracts. A so-called "binding" substances, which are necessarily used in the fragrance, if not dose may remain in the body much longer than fast weathering components of the "top notes". As a result, after only a short time you can stay, for example, it is not a pleasant smell of amber, almost always included in the composition of any flavor, instead of refined aroma of expensive perfume, which you had hoped. And if we take into account that the human olfactory system does not detect the odor that surrounds it for a long time, we may disappoint you: You will be seen surrounding a different way than you had planned.
Second, it is important for us strength flavor. Most of the fakes fully weathered for an hour.
If we still have not convinced you of the obvious choice, try to find a definition of "licensing" of perfumes in English, French or even search engines. For all our zeal and desire, the knowledge of several foreign languages and sincere desire to uncover the truth, we could not find detailed information confirming the existence of this form of perfumes in general.
Conclusion: If the seller tells you that the contents of the vial is made and bottled under license - it's definitely fake. Perfume brands do not issue any licenses for their products.
Valuation of intellectual property and intangible assets. As the economy develops, new technologies and production of high-tech products, intellectual property (IP) and intangible assets (NM), becoming one of the most important components of enterprise assets. Quite often there are cases when the value of intangible assets exceeds the value of its tangible assets and is a major resource company in the competition.
This is especially true for companies with solid business reputation in the market, owning well-known trademarks, or operating in the market of high technology products. The Civil Code of the Russian Federation in Article 138 EC provides the following definition: "In cases and order established by this Code and other laws that recognize the exclusive right of a citizen or legal entity on the results of intellectual activity and equalized to them means of individualization of a legal entity, product differentiation, works or services (trade name, trademark, service mark, etc.). Using the results of intellectual activity and means of individualization, which are the subject of exclusive rights may be exercised by third parties only with the consent of the owner. "
In assessing the intellectual property can be divided into three main sections: industrial property - patents, selection patent, design patents, certificates for trade marks, service marks on the certificate, subject to copyright and related rights - scientific, literary, music, painting and other art forms, computer programs, databases, and the topology of circuits; information of trade secrets - the know-how - that is, knowledge of technical, financial or administrative and managerial nature, or likely to bring to bear, revenue or other benefit, the results of research and development work, not protected by patents of design, engineering and manufacturing documentation.
Evaluation of a trademark (brand)
Valuation of a brand can be an integral part of assessing the effectiveness of the company or individual units involved in research and development. However, when assessing the trademark must be remembered that in itself does not create customer value. However, advertising of the trademark promotes consumer product properties, promoting the formation of demand, and hence raise the price of nego.Pri assessing brand value evaluator will need a lot of quite detailed information about the company-owner (or user) and information about the specifics of the production and sale of products evaluated brand. That the financial indicators of sales, profits, business owner, the cost of servicing and maintenance of a trademark, the possible prospects for increasing sales and expanding the market determine the present value of estimated grades.
Valuation of patents and licenses
patents Assessment - a way to replenish capital enterprise, which allows you to amortize intangible assets. The same assessment of a patent is necessary to recalculate the fixed assets of enterprises, determine the fair market value of the object in the transaction of purchase and sale of intellectual value. Under the patent refers to the assessment evaluation of the exclusive rights to these kinds of intellectual property, which were confirmed by a patent issued. One of the legal institution through which the protected intellectual property rights, patent law is. It regulates the property and related personal property are not the relations arising in connection with the creation and use of inventions, utility models and industrial designs. In accordance with the Civil Code of the subject matter may be a device, method, substance, microorganism strain, cell culture of plants and animals, as well as the use of a known device, process, substance or strain for a new purpose. Industrial design is an art and design of an article that defines its appearance. As a utility model protected technical solution relating to the device.