Thursday, July 14, 2011

Valuation of intellectual property: trademark (brand) of patents and licenses


Valuation of intellectual property and intangible assets. As the economy develops, new technologies and production of high-tech products, intellectual property (IP) and intangible assets (NM), becoming one of the most important components of enterprise assets. Quite often there are cases when the value of intangible assets exceeds the value of its tangible assets and is a major resource company in the competition.
This is especially true for companies with solid business reputation in the market, owning well-known trademarks, or operating in the market of high technology products. The Civil Code of the Russian Federation in Article 138 EC provides the following definition: "In cases and order established by this Code and other laws that recognize the exclusive right of a citizen or legal entity on the results of intellectual activity and equalized to them means of individualization of a legal entity, product differentiation, works or services (trade name, trademark, service mark, etc.). Using the results of intellectual activity and means of individualization, which are the subject of exclusive rights may be exercised by third parties only with the consent of the owner. "
In assessing the intellectual property can be divided into three main sections: industrial property - patents, selection patent, design patents, certificates for trade marks, service marks on the certificate, subject to copyright and related rights - scientific, literary, music, painting and other art forms, computer programs, databases, and the topology of circuits; information of trade secrets - the know-how - that is, knowledge of technical, financial or administrative and managerial nature, or likely to bring to bear, revenue or other benefit, the results of research and development work, not protected by patents of design, engineering and manufacturing documentation.
Evaluation of a trademark (brand)
Valuation of a brand can be an integral part of assessing the effectiveness of the company or individual units involved in research and development. However, when assessing the trademark must be remembered that in itself does not create customer value. However, advertising of the trademark promotes consumer product properties, promoting the formation of demand, and hence raise the price of nego.Pri assessing brand value evaluator will need a lot of quite detailed information about the company-owner (or user) and information about the specifics of the production and sale of products evaluated brand. That the financial indicators of sales, profits, business owner, the cost of servicing and maintenance of a trademark, the possible prospects for increasing sales and expanding the market determine the present value of estimated grades.
Valuation of patents and licenses
patents Assessment - a way to replenish capital enterprise, which allows you to amortize intangible assets. The same assessment of a patent is necessary to recalculate the fixed assets of enterprises, determine the fair market value of the object in the transaction of purchase and sale of intellectual value. Under the patent refers to the assessment evaluation of the exclusive rights to these kinds of intellectual property, which were confirmed by a patent issued. One of the legal institution through which the protected intellectual property rights, patent law is. It regulates the property and related personal property are not the relations arising in connection with the creation and use of inventions, utility models and industrial designs. In accordance with the Civil Code of the subject matter may be a device, method, substance, microorganism strain, cell culture of plants and animals, as well as the use of a known device, process, substance or strain for a new purpose. Industrial design is an art and design of an article that defines its appearance. As a utility model protected technical solution relating to the device.

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