Monday, November 22, 2010

Brand licensing

The Brand Licensing is a very common and successful procedure. For this reason, it is often preferred by companies with respect to the self-production.
The Licensing is a marketing tool that globalization is at the center. However, businesses which are successful in their home market, meet the world market difficulties. Multi-partner helps its customers address the challenges and the programming of its international licensing strategy.
to sign a license agreement is a long and extensive process that requires an absolute knowledge of the market and its rules.
The differences between the markets affect different sectors such as market structures, tax laws, competition policy and consumer laws. All these elements have an important influence on the agreement between the licensor and the licensee and / or manufacturer.
Multi-partner has a deep knowledge about the economic situation and prospects in different countries, including the retail structures and flavors that are essential for entry into new markets.
Multi-partner is the ideal partner to establish an optimal strategy
Multi-partner seeks for its customers to achieve always the best results. This particularly concerns the choice of the licensor / licensees, terms and maturity, and above all to protect the brand image by entering into a license agreement.
Multi-partner, both locally and internationally, a deep-rooted and developed network of contacts. This is for anyone who makes or licenses is looking for a decisive advantage .
The licensing department of multi-partner is specialized in searching, selecting and proposing new licenses in the fashion industry.
Multi-partner working in the Brand Licensing in two ways:
  • Licensing In (production and distribution company, the mixed, Licensing and expand it by purchasing new licenses will increase business volume);
  • Licensing Out (for big brands licensees appropriate to look for brand extension).
Through several years of experience with brands in the fashion and luxury industry could further develop multi-partner acquire a high know-how and skills . This allows us to offer consulting services .
The key to the success of multi-partner network of the solid due, which was built up over time with thousands of companies in the production and distribution sector. Here are some industries in which multi-partner is active:
  • Clothing and Accessories
  • Leather Goods
  • Perfume and Cosmetics
  • Shoes
  • Jewelry and Watches
  • Fashion Jewelry
  • Silverware
  • Ceramics
  • Swimwear
  • Substances
  • Eyewear
  • Underwear

1 comment:

  1. New brand ""El Triomf I el Rodoli de la Gala I en Dali" is now available for licensing see more details at